Key Responsibilities

• Develop and execute the overall content strategy for DigitRell and its marketing initiatives.
• Plan monthly, campaign-wise, and platform-specific content calendars aligned with business and marketing goals.
• Write high-quality B2B technology content for DigitRell, including websites, LinkedIn, blogs, case studies, brochures, presentations, campaigns, and other marketing assets.
• Understand complex technical and business concepts and simplify them into clear, engaging, and meaningful content for business audiences.
• Work closely with sales, delivery, product, technology, and leadership teams to identify content opportunities and gather insights.
• Conduct discussions with subject matter experts and translate their technical knowledge into effective marketing content.
• Develop content that supports brand positioning, lead generation, customer engagement, and thought leadership.
• Develop thought-leadership content for senior leadership, including LinkedIn posts, articles, leadership perspectives, and video scripts.
• Develop content ideas and scripts for social media, leadership videos, product videos, campaigns, and other marketing activities.
• Work with creative and video teams to translate content ideas into effective visual and video formats.
• Research industry trends, competitors, customer challenges, and emerging technologies to identify relevant content opportunities.
• Review and edit content created by other team members to maintain grammar, quality, tone, messaging, factual accuracy, and brand consistency.
• Maintain DigitRell’s brand voice and messaging consistency across all communications.
• Use content performance insights to evaluate what is working and continuously improve the content strategy.
• Track key content metrics such as reach, engagement, website traffic, leads, and conversions where relevant.

What We’re Looking For

• 5+ years of experience in content strategy and content writing.
• Strong experience in IT, SaaS, technology, digital transformation, or B2B corporate content.
• Excellent English writing, editing, and proofreading skills.
• Strong understanding of technical and business writing.
• Ability to convert complex technical information into simple, engaging, and business-focused content.
• Good research skills and an understanding of SEO and content marketing.
• Ability to independently manage content planning, execution, quality, and timelines.
• Ability to work effectively with subject matter experts, leadership, sales, delivery, product, and creative teams.
• Strong communication, collaboration, and stakeholder-management skills.
• Ability to understand business objectives and translate them into relevant content strategies.